PMRG has assembled a team of highly skilled professionals with complementary research, marketing, operational and technical backgrounds from business, academia and industry. We are committed to helping our clients realize superior performance by identifying new market opportunities, devising innovative business strategies, building solid financial structures and driving marketing and business development activities.
Keith Halford
Keith is a senior partner at Princeton Marketing and Research Group. His areas of expertise include analysis of existing and potential channels of distribution, partnering, outsourcing and ecommerce. Halford has consulted to legacy real estate entities reformulating internet based go to market strategies. Previously, Keith led AT&T Wireless' affiliate launch as EVP Marketing for Tritel Communications. The company was funded with over three billion dollars in debt and equity and launched in 23 markets. Subsequently, Tritel was fully absorbed by AT & T Wireless. Keith was awarded both the Gold and Silver National Addy Awards for his AT & T Suncom Wireless Campaigns. Halford also developed innovative wireless data products for an emerging California based cellular provider. He served as an expert witness for a leading U.S. shopping channel in an international intellectual property case resulting in all 41 allegations dismissed. Keith has launched auction based shopping channels domestically and internationally in Ireland and Israel. Halford was EVP of marketing for QVC following his three year tenure at HSN as their first VP of Marketing where he earned "Direct Marketer of the Year" for his pioneering work in new media. Keith holds a BS Degree in Business Administration from Villanova University.
John Macfie
John is a senior partner at Princeton Marketing and Research Group. Mr. Macfie has consulted on a number of projects in the television home shopping industry including his role as an independant researcher for the defendant in an international intellectual property case. In his prior position, John served as Venture Partner and Research Manager at Leading Ventures, a San Diego based Media and Life Sciences fund. Previously, Mr. Macfie was the Managing Partner and Global Markets Director for International Stock, an digital media company, where he built a distribution network in over 35 countries worldwide and led the sale of the organization to a British multinational firm. In addition, Mr. Macfie has published a landmark study on work force motivation, holds a BS Degree from Purdue University, a MS from San Diego State University and has completed coursework towards a Ph. D. from the University of Kentucky.
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